GE: OCTOBRELLA

The Octobrella was an extension of a GE television spot highlighting their ability to adapt to extreme and ever-changing challenges. 

A collaboration between GE’s Global Research Center and New Zealand based Blunt Umbrellas, the Octobrella is an industrial strength umbrella with custom carbon fiber ribs and a reinforced canopy.

Copywriter: Darina Khafizova

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