GE UNIMPOSSIBLE MISSIONS: FIGHT FIRE WITH FIRE

FIGHTING FIRE WITH FIRE
Conventional wisdom tells us we can't fight fire with fire. But GE doesn't believe in "can't". Which is why, as part of GE's Unimpossible Mission series, we created an experiment showing that you can, in fact, fight fire with fire.

To demonstrate this ideal, we disproved the idiom “you can’t fight fire with fire” by using the power of sound to extinguish a man on fire, all in virtual reality/360 video.

View the project in 360º here 
Best if viewed on mobile

 

BBDO Credits:
Creative Director: Lance Vining
Creative Director: Gary Du Toit
Art Director: Rachel Moore
Copywriter: Darina Khafizova
Executive Producer: George Sholley
Producer: Jack Patrick

Director: Hal Kirkland
Editorial: Here Be Dragons