Albuquerque International Balloon Fiesta: POSTER SERIES

The ABQ Balloon Fiesta is an annual event that draws balloon fans from all over the world. When creating these posters, I wanted to create several levels of concept. The lightness of the artwork combined with the whimsical color of the typography capture the experience of the Fiesta.

ALBUQUERQUE INTERNATIONAL BALLOON FIESTA: 
Augmented REAlity

In addition to the printed posters, there is a digital component built on top of the posters. Scanning the poster with an augmented reality app allows the viewer to scroll through a narrative story related to the balloon fiesta by swiping to the left. Unlike video, the HTML5 animation plays as the viewer swipes and pauses when they stop, allowing the viewer to be actively involved with the content.

Scan the "Sky Above & Earth Below" poster to the right with the Layar App to give it a try! (Works best if you click the image to make it full screen.)