American red cross
Sound the Alarm
In a home fire, the sound of a smoke alarm can be the difference between life and death. So we created a film specifically for Facebook, using the sound on/off feature to give one story two different endings.
Without sound, we see subtitles come on that tell a tragic ending to her story. With sound, we hear a smoke alarm go off and her story plays out in a much happier way.
Art Director: Rachel Moore
Copywriter: Darina Khafizova