Things i’ve made
How I got here
Hi hello! My name is Rachel, and I am a human-obsessed designer & engineer focused on making the world better by making better things. After graduating with a degree in design and web development, I made the jump into the advertising world in New York City, where I produced a wide variety of projects—from unconventional digital experiences and branded content to traditional advertising mediums, such as print and broadcast. I am currently a MS Fellow with the IDM program at MIT in Cambridge, MA.
I think best with a pencil in my hand, strive to learn from everyone I encounter, and never take myself too seriously. I hope to give a TED talk some day—Here's to doing something worth talking about.
PLaces I’ve been
I am an enthusiastic “maker” with experience in advertising, interaction design, film, and product design. I began my career as an art director for an advertising agency in New York City, where I produced a wide variety of projects from pitch to production—from unconventional digital experiences and branded content to traditional advertising mediums. I’m currently building my skills as a human-obsessed engineer & strategist focused on making the world better by making better things.
Massachusetts Institute of Technology ‘19
MS in Engineering & Management, Integrated Design & Management (IDM)
Belmont University ‘14, Magna Cum Laude
BFA, Design Communications, Minor in Web Development
BOSE • Concept Engineer
June 2018–Feb 2019, Cambridge, MA
Developed, prototyped and tested new product concepts. Proactively developed a framework for strategic brainstorming across multiple engineering teams.
seymourpowell • Futures / Product Design Researcher
Jan 2018–Feb 2018, London, UK
Delivered trend analysis and design research as part of a small, interdisciplinary product team.
BBDO • Art Director
March 2016–Present, New York, NY
Generated and executed conceptual advertising campaigns for General Electric, Visa,Tropicana, and The American Red Cross.
BBDO • Junior Art Director
March 2015–March 2016, New York, NY
BBDO • Art Direction Intern
June 2014–March 2015, New York, NY
Enactus Belmont • Student Creative Director
October 2012–May 2014, Nashville, TN
I formed and led a group of student designers to create branding, direct mail and promotional materials for non-profit clients, as well as an annual report for national business competitions.
Cannes Gold Lion: Cyber, 2016
Cannes Gold Lion: Entertainment, 2016
D&AD Graphite Pencil: Branded Content, 2016
One Show Gold Pencil: Cross Platform Content, 2016
Art Directors Club Gold Cube: Digital, 2016
Webby Awards Best Use of Native Advertising, 2016
Young Gun Award Content and Engagement, 2015